Joico Blonde Life Brightening Shampoo

Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil.
After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.

Gently cleanses with rich lather.
Free of SLS/SLES Sulfates.
Added softness and smoothness.
Keeps blondes bright.
Sodium Lauryl Sulfate/Sodium Laureth Sulfate.

HOW TO USE:
Directions: Apply to wet hair.
Work into a rich lather.
Rinse and repeat if necessary.

INGREDIENTS:
SMARTRELEASE TECHNOLOGY:
Packs our triple-powered, healthy hair ingredients inside an invisible liposome.
This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.

ARGININE:
A naturally occurring amino acid crucial to hair’s strength.
Products that include Arginine help protect hair and rebuild it from the inside out.

MONOI OIL:
A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.

TAMANU OIL:
A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

SIZE: 300ml 1000ml